In this post: What is Tangi? An introduction and my review.
Have you ever stood at the counter of a chocolatier and couldn’t make up your mind? The dark chocolate truffles look good, but so do the turtles and the toffees and the chocolate mints! What you really want is a little bite of everything:)
Ok, now that we’re all craving chocolate…sorry!…let me tell you about a new short-form video platform called Tangi (pronounced tan-jee).
*This post is sponsored by Tangi. I will only do sponsored posts about things I truly like and all words and opinions shared here are purely my own.
You might have seen a couple of my Tangi videos embedded in my posts recently.
This one showed my dried flower and reed diffuser…
And this one is about the DIY paper-wrapped vases on the lemon tablescape…
My first one was the air-dry clay tags that I made for my art studio and crafting space remodel and I don’t think I’ve shown this video here before….
So, what exactly is Tangi?
Tangi is a new video platform and is the brainchild of Google’s experimental project lab called Area 120. Tangi focuses on DIY and creative projects in videos that are (mostly) 60 seconds or less. You can watch bite-sized videos about ART, BEAUTY, COOKING, DIY, DECOR, LIFESTYLE, and PARENTING. Tangi can be watched through the website or via their app. I’ve been using the website, but just discovered some new features that are only offered on the app, so I think I’ll be logging in there more frequently.
What are the Benefits of Tangi videos?
1. Short videos
Like the chocolate shop, Tangi has many options. Luckily, they are all in bite-sized videos so you don’t have to choose just a couple to spend your limited amount of time viewing. At mostly 60 seconds or less, you can get a taste of many ideas in one sitting. Sometimes we don’t have tons of time to either watch videos or to create something. This is where Tangi really shines.
2. Vertical videos
I like watching vertical videos on my phone. Tangi makes it easy for me to watch on my phone or my laptop.
3. Designed for creatives and do-it-yourselfers
Instead of videos with purely entertainment value, these videos are meant to teach you how to do something or give you a tip or trick to do something easier.
4. The layout of the home feed
One of my favorite things is the layout of the home feed screen. It’s clean-lined and with its large, clear photos, it’s easy to view.
You can “heart” and comment on videos to help creators know what you like and you can save videos that you particularly like or want to try.
The app has two more exclusive features:
1) The ability to utilize the “Try It” button where you can upload a photo of how your craft turned out.
2) There are additional workshops that you can sign up for. For example, this week there is a workshop for making a tassel garland and another for beginning hand lettering that I would personally be interested in.
Here are some examples of Tangi videos that I found recently:
Right now there are two main drawbacks with Tangi:
- Because the videos are short, there is not a lot of time for detailed step-by-step or complicated DIY projects. I tend to think of Tangi as a place to inspire you to see what’s out there and to learn to do something in a simple, straight-forward manner.
- It’s a very new platform, so there’s not unlimited content (yet). Some topics have lots of videos already while others are still pretty sparse. This is obviously to be expected with a new platform, but I think it’s the biggest downside right now and is worth noting. Hopefully it will really continue to grow and more creatives will upload high-quality videos. *If you have a craft or project that you like to to do, you can apply to be a creator and upload videos of your own!
If this sounds interesting to you, go visit Tangi and check out the video topics you are interested in. I’m mostly interested in the ART, DIY, and DECOR categories.
Let me know what you think
if it’s helpful to see these short demonstration videos in my blog posts.